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"I LOVE donating milk, especially since I have far too much of it, and love knowing I can give other babies a nutritious start in life"


Dena F. (breastmilk donor) - Noordhoek

"I viewed a pamphlet about Milk Matters one day and I thought to myself wow can people actually do something like that.

My daughter was eight months old, I was breastfeeding and I thought to myself I have more than enough milk for my daughter so I might as well spare some for those small little angels."


Jacky R (breastmilk donor) - Claremont

“My son was admitted to Groote Schuur Hospital neonatal ward in November 2009. He needed milk.

I was unable to give him breastmilk. He was born at 27 weeks with weight 985gr. Thank you very much to the donors who donated breast milk. It really saved my sons life.
Because of your organisation, most of all your donors, my son is healthy, his weight at the moment is 4.5kg - getting fatter by the day.  May God bless you all and the work you do. THANK YOU! THANK YOU!"

Edith Medell (mother of baby receiving donor breastmilk) Cape Town

"It is such a great priviledge and pleasure to be able to give what I can give. It is truly an honour."


Jaclyn, breastmilk donor - Kuils River

Milk Matters

The WHO/ UNICEF International Code of Marketing of Breastmilk Substitutes

Member States of the World Health Organization adopted the International Code of Marketing of Breastmilk Substitutes twenty-five years ago with the aim of protecting, promoting and supporting appropriate infant and young child feeding practices.

The adoption of the Code was a key milestone in global efforts to improve breastfeeding.

The Baby Friendly Hospital Initiative, now adapted to be The Mother and Baby Friendly Hospital Initiative was launched by UNICEF and WHO in 1991.

During this time, evidence for the health advantages of breastfeeding and recommendations for practice has continued to increase. Member States of the World Health Organization can now say with full confidence that breastfeeding reduces child mortality and has health benefits that extend into adulthood. On a population-basis, exclusive breastfeeding for 6 months is the recommended feeding mode for the vast majority of children, followed by continued breastfeeding with appropriate complementary foods for two years and beyond.

The aim of the Code is:

…to contribute to the provision of safe and adequate nutrition for infants, by the protection and promotion of breastfeeding and by the proper use of breastmilk substitutes, when these are necessary, on the basis of adequate information and through appropriate marketing and distribution.

The main Provisions included in the Code of Breastmilk Marketing:

  • No advertising of breastmilk substitutes
  • No free samples of breastmilk substitutes to mothers
  • No promotion of products through health care facilities
  • No company representatives to advise mothers
  • No gifts or personal samples to health workers
  • No words or pictures idealizing artificial feeding, including pictures of infants, on labels of the products
  • Information to health workers should be scientific and factual
  • All information on artificial feeding, including the labels, should explain the benefits of breastfeeding and the costs and hazards associated with artificial feeding.
  • Unsuitable products, such as sweetened condensed milk, should not be promoted for babies
  • All products should be of high quality and take into account the climatic and storage conditions of the country where they are used.
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