"I LOVE donating milk, especially since I have far too much of it, and love knowing I can give other babies a nutritious start in life"
"I viewed a pamphlet about Milk Matters one day and I thought to myself wow can people actually do something like that.
My daughter was eight months old, I was breastfeeding and I thought to myself I have more than enough milk for my daughter so I might as well spare some for those small little angels."
“My son was admitted to Groote Schuur Hospital neonatal ward in November 2009. He needed milk.
"It is such a great priviledge and pleasure to be able to give what I can give. It is truly an honour."
Member States of the World Health Organization adopted the International Code of Marketing of Breastmilk Substitutes twenty-five years ago with the aim of protecting, promoting and supporting appropriate infant and young child feeding practices.
The adoption of the Code was a key milestone in global efforts to improve breastfeeding.
The Baby Friendly Hospital Initiative, now adapted to be The Mother and Baby Friendly Hospital Initiative was launched by UNICEF and WHO in 1991.
During this time, evidence for the health advantages of breastfeeding and recommendations for practice has continued to increase. Member States of the World Health Organization can now say with full confidence that breastfeeding reduces child mortality and has health benefits that extend into adulthood. On a population-basis, exclusive breastfeeding for 6 months is the recommended feeding mode for the vast majority of children, followed by continued breastfeeding with appropriate complementary foods for two years and beyond.
The aim of the Code is:
…to contribute to the provision of safe and adequate nutrition for infants, by the protection and promotion of breastfeeding and by the proper use of breastmilk substitutes, when these are necessary, on the basis of adequate information and through appropriate marketing and distribution.
